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Email Marketing Specialist

At TechnologyAdvice, talented, driven, and dedicated team members are at the core of our company’s success. We spend a great deal of time and energy to ensure we have the best people in the industry and that we foster an environment that they want to be a part of.  We’re looking for someone just as passionate to help us expand our company further and own the email marketing initiatives across the company. Our ideal candidate will share the tenacity and excitement we have for all things TechnologyAdvice.


THE “WHY” BEHIND THE POSITION

The Email Marketing Specialist will take over all aspects of the email marketing process across our business. Currently, we have several team members who are tag-teaming this process, but we want someone who can come in and own the process and add value from start to finish.

 

YOUR DAY TO DAY AT TA:

  • Create and manage marketing automation systems and processes
  • Set up and run 100+ email marketing campaigns per month
  • Build and constantly improve email marketing campaign strategy
  • Add innovation and creativity to email marketing campaigns
  • Understand best practices for email marketing campaign execution
  • Drive revenue by managing email marketing calendars and lead generation goals for our client programs
  • Analyze and report on email campaign results, highlighting successes, trends, and opportunities
  • Collaborate with marketing, sales and delivery teams to meet client goals and expectations
  • Maintain formal process to update and share findings with the team
     

TECHNICAL REQUIREMENTS

  • Experience with email marketing list management with lists in the millions of records
  • Experience managing IP reputation and other deliverability metrics
  • Understanding of audience segmentation and targeting
  • Experience with marketing automation systems and enterprise email deployment systems

 

GENERAL REQUIREMENTS

  • Bachelor’s degree or equivalent related experience
  • 2+ years of email marketing experience
  • Must be a self-starter
  • Must be able to take direction and require little follow-up
  • Excellent written and verbal communication
  • Ability to manage multiple concurrent tasks to meet deadlines
  • Superior attention to detail and organization
  • Results driven with a strong sense of urgency
  •  

COMPENSATION + BENEFITS

Compensation is a combination of base salary plus quarterly profit sharing. In addition to the opportunity to grow personally and professionally alongside a driven team, we also offer:

  • Competitive comprehensive health insurance (medical, dental, vision, life and disability)
  • 401k plan
  • Unlimited paid time off and flexible core work hours
  • Access to the latest technologies, including Slack and Google for Work
  • Mac and PC workstations
  • Community service opportunities
  • Professional development opportunities
  • Catered meals 4 days a week
  • YMCA gym membership
  • Team outings & birthday celebrations
  • Creative and collaborative office space
  • Casual attire
  • Free beer Fridays
  • Ping pong

 

ABOUT US:

TechnologyAdvice is dedicated to educating, advising, and connecting buyers and sellers of business technology. As a trusted resource in a variety of technology verticals, the company helps buyers improve their businesses and vendors find their customers. Through unbiased research and crowd-sourced product reviews, TechnologyAdvice provides the insight that buyers need to find the right technology.

Additionally, the company’s unique demand generation programs help vendors improve product awareness by placing matched solutions in front of qualified technology buyers. TechnologyAdvice is based in Nashville, Tenn., and was named to the Inc. 5000 list of America’s Fastest-Growing Private Companies in 2014, 2015, 2016, & 2017.

Pre-employment screening required.

 

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