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Demand Generation Manager

TechnologyAdvice’s mission is to educate, advise and connect buyers and sellers of business technology. As marketers, our goal is to continuously improve upon the ways we are connecting with both existing and future customers. In order to aid in that goal, we are searching for a demand generation marketer with experience driving real success for the bottom line. We are a revenue-marketing department, meaning you will be measure not just based on the quantity of leads produced, but the revenue generated from those leads.

 

RESPONSIBILITIES:

  • Help manage the build and execution of new nurture processes & drip campaigns for both buyers and sellers of business technology within our existing marketing automation system
  • Email copywriting
  • Help drive demand for TechnologyAdvice’s lead generation services through email marketing, direct mail, LinkedIn and other channels
  • Help us explore other opportunities to drive leads for the business, scale successful channels.
  • Ensure alignment with the sales team on our sales and marketing SLA. Enforce rules when necessary.
  • Communicate with Director of Marketing to ensure priorities, and direction are aligned

 

QUALIFICATIONS:

  • Experience with Marketing Automation
  • 3-5 years experience B2B marketing role
  • Experienced copywriter
  • Excellent communication skills: written, verbal, and visual
  • Self-starter: somebody who has a positive attitude and is not afraid to roll up their sleeves, and get some work done.

PREFERRED QUALIFICATIONS:

  • Experience with Act-On Marketing Automation
  • Experience building or implementing marketing automation or attribution models between sales and marketing
  • Management experience

BENEFITS:

  • Comprehensive health insurance (medical, dental, vision, life and disability)
  • 401k Retirement Plan with match
  • Unlimited Paid Time Off
  • Weekly Career Development Meetings for your first 60 days
  • Gym Membership reimbursement
  • Team Outings and Volunteer Opportunities
  • Professional development opportunities and incentives
  • Catered lunches 4 days a week
  • Coffee, soda, snacks, ping pong, and beer on Fridays

Pre-employment screening required.

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